Field notes
The Everpop blog
Shorts strategy, clipping craft, and honest numbers — written the way we build: no hype, no invented stats, receipts where it counts.
Video Not Showing as a Short? Here's What Broke It
Uploaded vertical but YouTube posted a regular video? The documented rule is square or vertical, up to three minutes, plus the hidden-bars trap.
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Best Video Format for YouTube Shorts: MP4 vs MOV
MP4 with H.264 and AAC is what YouTube's upload spec lists. What matters more for Shorts: one clean generation, the right frame rate, enough pixels.
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Video Client Approval Process: The Editor's Guide
Hand off clips for client approval without endless rounds: one review queue, a named approver, a copy-usable checklist, and a clean final handoff.
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YouTube Shorts Safe Zone: Where to Put Captions
Google's safe-zone template for vertical YouTube video: 288px top, 672px bottom, 48px left, 192px right. Where Shorts captions actually survive.
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TikTok vs YouTube Shorts: Which Should You Post To?
An honest comparison of TikTok and YouTube Shorts on discovery, monetization and audience intent, with the real rule for which gets your effort first.
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YouTube AI Disclosure: When You Must Tick the Box
YouTube's AI disclosure covers realistic synthetic people, places and events - not cuts, captions, color or beauty filters. Where the line actually sits.
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Auto Caption Accuracy: Why Names Get Spelled Wrong
A transcript can be near-perfect and still misspell your guest's surname. Why auto caption accuracy fails on names, and the checks that catch it.
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How Many Shorts From One Video? Honest Yield Math
How many Shorts you really get from one long video: honest yield ranges by format, a six-question standalone test, and why clip counts mislead.
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YouTube Shorts Analytics: Viewed vs Swiped Away
How to read the Shorts card in YouTube Studio: viewed vs swiped away, views vs engaged views, early retention, and which numbers are just noise.
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Shorts Views But No Subscribers? Here's Why
Views measure distribution, subscribers measure intent. Read YouTube's own reports to tell a mismatched audience from a missing next step.
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Copyrighted Music in Shorts: What YouTube Allows
Can you use copyrighted music in YouTube Shorts? YouTube's audio library licence, the one-minute Content ID line, and claims vs strikes, with sources.
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Clip a Sermon Into Shorts: A Church Service Guide
Turn a sermon into YouTube Shorts: pick moments that stand alone, handle worship-music claims and consent, caption every word, review before posting.
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