Field notes
The Everpop blog
Shorts strategy, clipping craft, and honest numbers — written the way we build: no hype, no invented stats, receipts where it counts.
Made for Kids Shorts: Should You Mark Yours?
Should your Shorts be marked made for kids? YouTube's and the FTC's tests, what the setting switches off, the mixed-audience trap, and how to appeal.
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Automate Podcast to Shorts With an AI Agent
Automate podcast to Shorts with an AI agent: it delivers episodes, aims clips at moments you name, posts on your yes and reads eligible Shorts' stats.
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MCP Server for Video Clipping: What Agents Can Do
What a video-clipping MCP server must expose and never do, and how Everpop's 13 tools take an uploaded file to a published Short.
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Can ChatGPT or Claude Clip Videos and Post Shorts?
On their own, no. Add a clipping tool as an MCP connector and they can run the job, with you confirming each post. Setup for Claude and ChatGPT.
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Video Clipping API for AI Agents: Upload to Receipts
How an AI agent uploads a video, clips it, publishes after the user confirms and reads 48h and 7d YouTube Shorts receipts via Everpop's API and MCP.
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Client Reporting for Video Clips: A Monthly Template
What belongs in an agency's monthly Shorts report: per-clip results at a fixed window, flops included, and links the client can open, not screenshots.
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Do Hashtags Help YouTube Shorts? The Evidence
YouTube's own docs put the hashtag limit at 60, not 15, and don't list hashtags as a Shorts ranking signal. What the evidence supports and what to do.
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Community Guidelines Strike vs Copyright Strike
Community Guidelines strike vs copyright strike: who issues each, what it blocks, the three 90-day clocks, and why deleting can cost your appeal.
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Best Caption Style for YouTube Shorts, in Numbers
Best caption style for YouTube Shorts: a sourced spec for font, size, stroke and placement, word-by-word vs sentence, and a style for each content type.
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YouTube Shorts Shadowban: Real or Not? How to Check
YouTube says it doesn't shadowban channels. Here's how to tell in YouTube Studio whether a Short is limited, swiped past, or just counted differently.
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How to Clip a Two-Person Podcast Into Shorts
Split screen, one face or the wide shot? How to clip a two-person podcast into Shorts: a layout table, 1080p-vs-4K crop math and captions for two voices.
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Can AI Predict Virality? What a Score Really Is
An honest pre-publish virality score is a percentile, not a forecast of views. Why reach stays uncertain even for good clips, and what to measure instead.
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